Enoki: Next Generation Customer Experiences

In today's dynamic digital landscape, businesses are continuously seek innovative ways to elevate customer experiences and maintain competitiveness. Enoki, a new SaaS offering from Mysten Labs, helps businesses seamlessly integrate the fertile environment of blockchain into their offerings. Bridging traditional digital experiences with Sui’s cutting-edge technology, Enoki sets a new standard for customer engagement and satisfaction.

Despite the growing interest in blockchain technology and its unique proposition of digital asset ownership, businesses encounter significant hurdles in adoption and integration. The complexity of blockchain development poses a major barrier, often requiring specialized expertise and resources. The lack of user-friendly experiences further hinders adoption, leaving businesses grappling with the decision to invest time and resources towards developing an understanding of how to integrate blockchain technology or risk missing out on unique benefits offered by this powerful technology. 

Enoki's streamlined approach to blockchain integration democratizes access to this transformative technology, empowering businesses of all sizes to leverage its advantages.

Introducing Enoki

With Enoki, companies have access to the most powerful building blocks needed to enhance customer interactions and foster engagement from a single, easy-to-use platform.

Enoki enables businesses to seamlessly integrate Sui wallets into both existing and new services, leveraging zkLogin, sponsored transactions, and other powerful Sui primitives. Providing access to Sui wallets empowers users with true digital asset ownership, granting them direct control over their assets and generating tangible value. Sui assets stand out from traditional NFTs for their versatility, characterized by their dynamic nature, composability, and adaptability, which further enhance the user experience.

Other Sui primitives can augment Enoki services. For example, Sui Kiosk lets businesses articulate their operational policies, and Closed Loop Tokens can ensure compliance and enforcement of specific policies. Additionally, Enoki introduces a suite of cryptographic innovations such as Time Capsule NFTs (great for games, auctions and competitions) Obfuscated NFTs (allowing partial obfuscation of assets, great for sharing sensitive assets) allowing for assets to have information or utility progressively unlocked or accessed under certain conditions. These advancements open up a new era of interactive experiences and engagement.

Greater accessibility

Addresses, wallets, and gas fees all pose significant barriers to onboarding, undermining the potential benefits of digital asset ownership.

Using zkLogin, Enoki streamlines wallet onboarding, providing the easiest path to onboard users onto a Web3 experience through Sui. Using familiar web credentials, such as a Google, Twitch or Apple accounts, users can easily create Sui accounts. Additionally, Enoki’s Gas Pool guarantees frictionless onchain interactions by utilizing sponsored transactions, eliminating the need for users to fund wallets for gas fees, a significant Web3 onboarding barrier. As a result, Enoki ensures a smooth and hassle-free journey for end users, unlocking the full potential of digital asset ownership.

At the heart of Enoki lies the Enoki Developer Portal, a self-service hub where Enoki users can onboard, select services and manage their apps.

The power of Enoki

Enoki allows businesses to harness the power of the public ledger to track essential actions and ownership data, providing invaluable insights into the ROI of campaigns. It mitigates risks around sensitive information by focusing only on explicit engagement with onchain assets. Businesses employing Enoki can use this public medium as an open data interoperability layer, allowing them to connect services and experiences from differing parts of their technical stack; a perennial challenge for many large organizations.

Through Enoki APIs and SDKs, companies can effortlessly incorporate blockchain technology, streamlining operations and enhancing efficiency.

Innovative engagement strategies with Enoki

With the fragmentation of social media, and the lowering of collective attention, brands and businesses are fighting to engage customers. Enoki provides tools to create unique campaigns that provide immediate value as well as ongoing engagement.

For example, Oracle Red Bull Racing released the ORBR 2023 Champions Collectible Drop to commemorate the team’s historic, record-breaking season. Over just a few days, fans claimed 144,000 collectibles, all without ever having to go through traditional wallet creation processes, purchase tokens, or pay gas fees. Not only were the collectibles free of charge, at any time ORBR has the option to offer exclusive perks to holders when engaging on other platforms or even in person.

And today, at Sui Basecamp, all attendees were given digital Nami Bags, a gift bag of digital goods from across the Sui ecosystem, powered by Enoki. Using the Nami Bag web app, Sui Basecamp attendees could create an account with an existing web credential or connect their existing mobile wallet app to claim NFTs from 15 projects, each with their own unique designs, metadata, and perks. For example, the commemorative Sui Basecamp NFT allows holders to register a free SuiNS name for a year.

An Enoki Time Capsule NFT was used as a raffle ticket, revealing the winners during the launch announcement for Enoki. Every attendee also received a SuiFren with exclusive Sui Basecamp accessories, including one item that offers attendees a free gift of the same design. 

Nami Bags are a clear demonstration of the value brands can offer to guests and fans via Enoki, where fun and engagement is not hindered by understanding blockchain.

Getting started with Enoki

Ready to transform your customer experiences? Take the first step today by visiting the Enoki website and getting in touch with our team to explore how Enoki can empower your business with seamless blockchain integration.

Join us on this journey to redefine industry standards, drive customer loyalty, and stay ahead of the competition. Unlock the future of customer engagement with Enoki today.